About us

Rookie USA, is a kid’s only retail destination, providing a head-to-toe selection of the most premium Kid's sports and lifestyle apparel. It offers consumers a collection of iconic brands: Nike, Jordan, Levi’s, Converse, and Hurley and focuses on the age group 0-16 years old with an emphasis on apparel, accessories and footwear.


Jordan: is one of the premium brands in apparel and accessories category which is inspired by the dynamic legacy, vision and has direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a brand which has collection of premium athletic performance and lifestyle products. ‘If you are doing what you love, then you focus on that and day after day you do it better and better – because nothing else matters’. Just like Michael Jordan, when nobody believed that he would win the championship cup, he got three in a row. Children are good at being persistent. They just need the support and the right kind of lift in life which they get it from Air Jordan.


Nike: is the world's leading innovator in athletic footwear, apparel, equipment, and accessories. The mission is to bring inspiration and innovation to every athlete in the world. ‘If You Have A Body, You Are An Athlete’. Childhood is a time when we enhance our potential, and not suppress our limitations. This is exactly the attitude of Nike, openness to new ideas, child-like curiosity and continued growth. Young consumers know what they want. Nike encourages them to be true to who they are and supports them in discovering new things every day.


Levi Strauss & Co.: has been innovating since 1873 – that year we created and patented the world's first blue jeans. And while that patent has long since expired, our commitment to innovation continues. Our company has never fared better, and we continue to move forward. We want to have the greatest impact on others, and the least possible impact on the environment. To ensure the lives of children around the world are truly carefree, Levi's® apparel takes the utmost care in the production.


Converse: believes that unleashing the creative spirit will change the world. The Converse customer is fun, irreverent, and energetic. They are extremely social and confident, rejecting trend while embracing individuality. Our look is a casual lifestyle with a noticeable edge. Born in basketball and raised on rock and roll is not only a statement, but a mind-set. The Converse apparel customer appreciates the brand, building it from head to toe. Our assortment reflects the attributes and fashion elements from the footwear to enhance a coordinated look.


Hurley: The essence of Hurley is based on our love for the ocean and its constant change. With deep roots in beach culture, we value inclusion, innovation and empowering the youth. Music and art are the common threads that brings us together. We are passionate about freedom of expression and place a premium on smiles. Children understand the meaning of freedom. Their potential has no limits because they do not focus on limitations. We want to ensure they will reach their potential, always keeping in mind that every solved problem leads to new opportunities & paths in life. Welcome to our world.

Haddad Brands from USA, the original Licensee of Rookie USA, has a Franchisee tie up in India with RJ Corp Ltd to import and sell products of these iconic brands. RJ Corp has often broken new grounds and ventured into new areas through strong strategic alliances and acquisitions. Today, RJ Corp is a powerhouse multinational with thriving businesses in beverages, fast-food restaurants, retail, ice-cream, dairy products, healthcare and education.